We have successfully installed a large-scale interchangeable art frieze and banner graphics, to turn the alleys and streets around Soho’s The Photographers’ Gallery into a permanent new art gallery.
The latest display, contemporary photographer Gideon Mendel’s ‘Fire /Flood’ project, is one of two exhibitions a year presented by the gallery, utilising our reusable graphic structures.
On winning this iconic project, placemaking and event specialists Field & Lawn appointed us to meet the challenges in producing and installing the complex permanent and reusable 45m x 8.5m frame on a building opposite the gallery. Working closely with Field & Lawn, our Senior Project Manager Andrew Conway and his team devised a bespoke free-standing structure that covered the building facade, using the latest aluminium frame, high impact print and lighting technology.
After a full survey, brackets, lighting troughs were manufactured, and framework sections were produced by us to secure the impressive graphics, which were printed as a single element on our Durst 5m wide printer. In all, over 200m2 of graphics was produced for the display, using pvc-free materials to enhance the overall sustainability of the project. The uniquely designed, tailor-made unobtrusive aluminium frame stands proud of the building, providing a seamless, reusable, and elegant display for the work, whilst providing sufficient room for venting, service electrics and lighting.
Our four-strong team undertook installation of all elements of the project, with the biggest challenge being affixing the single-piece main banner to the frame.
Andrew commented; “We are so excited to be working with The Photographers’ Gallery once again. Collaborating closely with Field & Lawn throughout the process, we installed large-scale graphics down several alleys and streets, transforming them into an outdoor gallery space. The result has not only been well received by Field & Lawn and the gallery, but the artist is also very impressed with the quality.”
Rebecca Crofton, Senior Project Manager at Field & Lawn