Have you seen the Gruffalo?

Posted 12 May 2022 by Emma Taylor
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We are proud to have delivered a stunning range of graphics for Twycross Zoo’s latest visitor attraction, The Gruffalo Discovery Land.


We enjoyed collaborating with themed attraction specialists Richard Matthews Associates Ltd. (RMA), to deliver the graphical impact for this exciting new themed area. Covering four acres, The Gruffalo Discovery Land brings to life the much-loved characters from the bestselling children’s book and aims to inspire children to consider the importance of conservation and the natural world around them.

We spent more than 40 person-days creating and installing over 850 square metres of graphics for the attraction, working alongside Twycross Zoo’s design team to make sure it was ready for the VIP opening event.

Our Senior Project Manager, Gary Baker oversaw the extensive project, from initially surveying the complex site, carpentry, flooring, and electrical work, to printing more than 80 separate dye sublimated fabrics and fitting them to almost 1.2 km of curved SWAL tracking. In addition, an array of ACM panels and bespoke circular lightboxes were installed around the site, further enhancing the visitor experience.


Due to the nature of different materials used across the site, our dye-sublimation, UV and bespoke departments worked across the project with the installation team bringing everything together on site.

Sustainability played a key role in the project which used a combination of PVC-free, recyclable materials and reusable panels wherever possible, with all waste materials returned to us for processing through our accredited waste recycling channels.

The Gruffalo Discovery Land is now open at Twycross Zoo and welcoming visitors.





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